Friday, May 15, 2009

Friday 15 May Press Release Put together by Toni Stuart

PRESS RELEASE – Friday May 15

TRAIL OF HOPE – Former street child and photographer raise awareness of the plight of Africa’s children

In August this year, Tendai Sean Joe and Albert Arcona, will set off on a Trail of Hope: a three-month motorbike journey through Africa and Europe to raise awareness of the plight of children At the same time they hope to raise R10 million for the MyLife project.

Their journey will start in Cape Town, and progress through South Africa, Zimbabwe, Malawi, Tanzania, Kenya, Sudan, Libya, Tunisia, Algeria, Morocco, Spain, France and Germany before ending in England. The road trip will end with two fundraising concerts in Berlin and London.

In each country, they will seek out and speak to children living on the street, documenting these stories on their blog,in video as well as in pictures.They seek to raise awareness around the issues the children in different countries face. While travelling, the two will sleep on the streets,churches and in children’s homes.

“Millions of children live and work on the streets, without food, education, adequate shelter, or a loving family or protection from traffickers, peadophiles, criminals and abusers. These children are caught in a desperate struggle which sees them surviving the realities of poverty, addiction, gangsterism, crime, institutionalisation, life without and disease. These are our future generations that we have conveniently put on the periphery of society and labelled ‘street’ child,” says Tendai, a Zimbabwean-born former street child.

Through the Trail of Hope, Tendai and Albert aim to raise R10 million for the MyLife Project. MyLife is a South African organisation working to rehabilitate people living on the street and integrate them back into society. It is run by people who have come from these harsh realities and turned their lives around. The money will be used to build an Ubuntu Eco Village.

Ambassadors of the MYLIFE project are international actors Billy Zane and James Purefoy, Hakeem Kazeem of Pirates of the Caribbean fame ,Just Jinjer’s lead vocalist Art Matthews, Top Billing presenter Jeannie D

In order to make their journey happen, the pair are looking for sponsorship in the form of product endorsement, financial contributions or donations of equipment.

“We require a film production company or TV station to cover our ride. We would like to partner with the corporate world, public figures and all those who support this cause. The ultimate goal is to make as much noise as possible and create awareness to the plight of the street children across Africa.”


Tendai Sean Joe +27 71 971 5992

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